Why Affiliate Marketing Needs Email

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Paragraph sample: The Buyer-Supplier Relationship is perhaps one of the most peculiar relationships in the Supply Chain. Empowered by economic inter-dependence, this relationship is further strengthened by their common objective: to build successful, sustaining Supply Chains. For Suppliers, the rationale to develop a dependable supply chain is to ensure their short-term working capital requirements are always met, while for the Buyer it helps ensure steady and timely delivery of goods.

In India, however, this coveted relationship tends to get strained due to a number of factors, most of which revolve around Payment Practices, changes in Working Capital requirements,
Pandemics, Supply Chain inefficiencies, and more. Often, this leads to a marked increase in the Credit Risk Environment, which can result in a full-blown economic slowdown.


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As per a recent study by Atradius, Credit Risk and Business Performances have deteriorated in the country, with pertinent focus on the significant deterioration in the B2B-Payments
Behaviour. While this has been attributed to the subsequent ‘waves’ of the COVID-19 Pandemic in the country by experts, the report goes on to state that there has been an approximate 3X increase in the number of write-offs of debt that is deemed ‘uncollectable’, and 2X increase in the average valuation of overdue bills/invoices.

This is a clear indication of the reduced risk appetite and an apparent increase in insolvencies, translating to a further increase in delayed payments within the Supply Chain and beyond. This particular statistic is of great significance for India, as we already face an average delay of Sixty-Five days to get payments after the date of their invoicing. As you might imagine, this would further deteriorate the financial plans of the MSMEs, leading to even more insolvencies.

“Many case studies read to me like school homework: they knew what the answer and the process were “supposed to be” according to the textbook, so made up the story to fit. In reality, as you point out, it’s never smooth and linear. It’s messy and loopish. If you’re doing a good job, you rarely end up with anything remotely like you anticipated when you started out.”

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As per a recent study by Atradius, Credit Risk and Business Performances have deteriorated in the country, with pertinent focus on the significant deterioration in the B2B-Payments Behaviour. While this has been attributed to the subsequent ‘waves’ of the COVID-19 Pandemic in the country by experts, the report goes on to state that there has been an approximate 3X increase in the number of write-offs of debt that is deemed ‘uncollectable’, and 2X increase in the average valuation of overdue bills/invoices.

This is a clear indication of the reduced risk appetite and an apparent increase in insolvencies, translating to a further increase in delayed payments within the Supply Chain and beyond. This particular statistic is of great significance for India, as we already face an average delay of Sixty-Five days to get payments after the date of their invoicing. As you might imagine, this would further deteriorate the financial plans of the MSMEs, leading to even more insolvencies.


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This is a clear indication of the reduced risk appetite and an apparent increase in insolvencies, translating to a further increase in delayed payments within the Supply Chain and beyond. This particular statistic is of great significance for India, as we already face an average delay of Sixty-Five days to get payments after the date of their invoicing. As you might imagine, this would further deteriorate the financial plans of the MSMEs, leading to even more insolvencies.

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